about CEO Michaela
CEO Michaela
Michaela
Michaela Sefler is a metaphysical poet. Her poetry is esoteric drawing on ancient writings to convey a message of hope and survival, highlighting nature and creation. Focusing and harmonious aspects of creation she inspires us with healing facets of our existence as related through ancient constructs.
Michaela is also a songwriter and CEO of Crystal Lux
Welcome to our essential oil and crystal wellness store, founded by Michaela, a passionate advocate for natural healing and wellness. With over a decade of experience in the world of essential oils, Michaela's journey began with a deep fascination for the therapeutic properties of nature's gifts. Her expertise and dedication have flourished into a thriving business, where she carefully curates a selection of the finest essential oils and crystals. Michaela's mission is to share the profound benefits of these natural remedies, helping others achieve balance, harmony, and holistic well-being in their lives.
CrystalLux is a luxury oil brand that crafts handcrafted, rejuvenating blends by combining premium therapeutic-grade essential oils, cold-pressed carrier oils, and rare botanical extracts. Each formula is artfully designed to target specific wellness needs—relaxation, radiance, focus, and restorative sleep—delivering velvety textures, long-lasting aroma, and measurable skin and mood benefits. The brand experience centers on elegantly designed glass bottles and tactile packaging, each label featuring a bespoke, fine-art illustration that visually interprets the scent story (for example: vines for a calming night blend; Relax Chamomile, Marketing will position CrystalLux for discerning customers through curated retail placement, experiential pop-up boutiques, and digital storytelling that highlights ingredient provenance, sustainable sourcing, and artisan craftsmanship. Revenue and loyalty will be driven by limited-edition seasonal collections, personalized scent consultations, and a refill/subscription program that emphasizes sustainability and long-term customer engagement.
Available at 30 ml and .5 kg bottles
Crystallux.ca
Our brand Crystal Lux rep a collection of premium, pure essential oil blends formulated through rigorous extraction processes to preserve their therapeutic regenerative properties. The labels feature detailed illustrations that visually represent the mystical essence and aromatic sense of each blend. These visual elements highlight the specific properties and powers of each blend—such as cortisol reduction, enhanced focus, mood elevation, or stress relief—and skin regeneration and relaxation by linking scientific principles with artistic expression. The overall presentation combines aesthetic elegance with a focus on the potent natural compounds and their benefits, providing a sophisticated experience rooted in both nature art and science.